Early access, now open
Track competitor prices before they undercut you.
PricePanda monitors your competitors' prices across Shopify and WooCommerce, matches them to your catalog automatically, and emails you the moment a rival drops below you. Automatic repricing is coming soon.
Start for free: 14-day trial, no credit card required.
See it work
Caught before you'd even notice
One undercut, start to finish — detected, alerted, and your price updated. Review and push in a single click today; fully automatic is coming soon.
- 1Tracking
- 2Undercut
- 3Auto-reprice
- 4Back in front
Tracking your confirmed match against competitor-a.com
The problem
You can't beat a price you can't see
Every hour you're blind to their pricing, the cheaper listing wins the click.
They reprice while you sleep
By the time you check, Google Shopping has already reranked the cheaper listing.
Cheaper at checkout than on the page
Sticker says €199, the cart says €139. The real price stays invisible.
A catalog that won't map itself
Renamed, translated, bundled, and it breaks again at the next rescrape.
The upside
Defend your margin on autopilot
Catch every drop the moment it lands
Hourly scans surface undercuts in minutes, not days.
Matching that survives translation
Renamed, reworded, bundled or cross-language: still mapped for you.
Alerts where your team already works
Email and Slack today, CRM and webhooks next.
How it works
From signup to first alert in under five minutes
No CSV uploads, no API tokens. Point us at your store and the competitors you care about. We do the rest.
237 products imported
Add your store URL
We crawl your catalog in ~30 seconds. No file uploads or API tokens.
Add competitor URLs
Up to 10 on Growth. We map their products against yours automatically.
AI matches products
Title + price + image. Works across languages and renamed variants.
Alert, react, win
Email or Slack the moment a competitor drops below you. Shopify auto-reprice coming soon.
Matching engine
Most of your catalog maps itself
Other tools hand you a spreadsheet and a weekend. PricePanda's engine matches your products to competitors across languages, rewrites, bundles and variants on its own, and only asks you to confirm the handful it is not sure about.
- 1Instant matches, free
Identical and near-identical products match the moment we scrape. No waiting, no AI cost.
- 2AI for the hard ones
Renamed, reworded, bundled or in another language? The AI reads meaning, not just text, and links them anyway.
- 3You confirm the rest
Only the genuine edge cases reach you. Confirm or decline in a click, and it learns from every choice.
Reprice the moment the market moves
Connect Shopify and PricePanda will reposition your price the second a competitor drops below you, never past the floor, cap, and allowlist you set. Coming soon to Growth and Pro.
- Floor prices. Set a hard minimum per product. We never go below it.
- Max discount. Cap how aggressively we react: 5%, 10%, your call.
- Allowlist only. Auto-reprice is off by default. Opt in product by product.
- Always reversible. Every change is logged. One click to roll back.
Auto-reprice is coming soon to Growth and Pro. Early members lock in founder pricing now.
- Competitor drops 12%14:02
competitor-a.com lowered Manicure set 449 kr → 395 kr
- PricePanda detected14:03
Match confirmed, undercut flagged
- Guardrails checked14:03
Floor 380 kr · max 10% drop · auto-reprice ON
- Recommended: 399 kr14:04
Holds 19% margin above your 380 kr floor — matching their 395 kr would cut it to 15%
- Shopify updated14:04
Your price 449 kr → 399 kr
~2 minutes end-to-end. You stay competitive without staring at a dashboard.
Price intelligence
It's not about being the cheapest
It's about knowing your margin, your position, and which products can actually afford to move. Alerts are just the surface — underneath sits a full read on profit, rank, every market, what's coming, and the controls to act on it.
Track price and profit, together
We pull your cost, so you see contribution margin, not just the sticker. Never chase a sale below your floor.
Know exactly where you rank
Your price against the whole set: lowest, average, highest, and where you land.
Every market, in its own currency
One catalog, local prices per storefront. Compare like for like across SE, DK and NO.
See the big sales coming
Black Friday, mid-summer, end-of-season — rivals discount on a calendar. We flag the big moves before they land, so you plan instead of scramble.
More than undercuts
Stockouts, new campaigns and price gaps — the openings to raise, push or promote before anyone else moves.
Reprice the whole catalog at once
Edit prices in a fast grid and push them live to your store in one go. Margins recalculate as you type.
Find the products worth pushing
High margin, a strong price position, and a forecast pointing up: that is a winning product. PricePanda sorts your catalog on exactly those signals, so you double down on what earns and stop guessing.
Integrations
In the middle of the stack you already run
When a competitor moves, the alert fans out to every channel you've connected, instantly. Hover any tool to see how it connects.
Shopify
LiveConnect in one click. We import your full catalog and push price changes straight back to your store.
Shopify, email and Slack today, more on the way. Request an integration
Under the hood
Advanced. But simple to use.
Everything below runs on its own once you connect a store — no dashboards to configure, no rules to write first.
Hourly competitor scans
Every tracked competitor is rescraped hourly, no schedule to babysit.
Cross-language matching
Renamed, translated, or bundled — still mapped to your catalog.
Deep product-page scrape
Opens individual product pages for hidden discounts and detail.
Email + Slack alerts
The moment a rival undercuts you, your team hears about it.
One-click rollback
Every price change is reversible in one click, no spreadsheet archaeology.
Do the math
What better pricing is worth to you
Most stores leave margin on the table: undercut on some products, priced too low on others. Move three sliders to see what catching it is worth.
Your store's total sales in a typical month.
Roughly what's left after cost of goods.
A conservative estimate. Many stores find more.
Estimated extra profit
€4,800 a year
That estimate pays for Growth 4.0× over.
An estimate for illustration, not a guarantee. Your results depend on your catalog, competitors, and how actively you reprice. Margin is shown for context; the profit figure uses the pricing improvement you set.
Pricing
Simple pricing, with founder rates for early members
Early-bird rate for our first 250 stores — sign up now, before the price goes up.
Start for free: every plan includes a 14-day trial. No credit card required.
Starter
For shops just starting to take competitor pricing seriously.
14-day free trial · No credit card required
Start free — 14-day trial- Up to 300 tracked products
- 1 store
- 3 competitors
- Scrapes 3× per week
- Email price-drop alerts
- Unlimited users
- Manual reprice (auto-reprice not included)
Pro
Deep, daily competitor coverage — the tier that catches what others miss.
14-day free trial · No credit card required
Start free — 14-day trial- Daily scrapes (not just weekly)
- Deep product-page scrape (5,000 pages / month)
- Up to 5,000 tracked products
- 10 stores
- Unlimited competitors
- All alert channels
- Unlimited users
- Shopify auto-reprice with guardrails (coming soon)
- Multi-store rollups
- Priority support
Enterprise
For larger merchants who need bespoke matching and SLAs.
Talk to us- Unlimited tracked products
- Unlimited stores
- Unlimited users
- Real-time scrape on demand
- Unlimited deep product-page scrape
- Image-similarity matching
- Shopify auto-reprice + custom rule engine (coming soon)
- Cross-market GM1 tracking
- Dedicated onboarding
- Custom SLA
How do tracked products work?
A tracked product is one item in your own catalog that we monitor against competitors. If you sell 1,200 SKUs, you fit in Growth. If you track your top few hundred bestsellers, Starter is enough.
What's a deep scrape?
A normal scrape reads competitor category pages (fast and cheap). A deep scrape opens each product page individually for richer detail (description, pack size, hidden discounts). It costs more, so it's gated to Pro and Enterprise.
No "unlimited *" small print
Where we say unlimited, we mean unlimited. Where there's a cap, it's on the card. Need more products, scrapes, or stores than Pro covers? Talk to us.
FAQ
Quick answers
How does the free trial work?
How do price alerts actually work?
What makes the matching better than other tools?
How do you get past bot protection on competitor sites?
Is this just an alert tool, or more?
What if I have more products than the plan allows?
Where do you scrape from?
How do tracked products work?
What's a deep scrape?
No "unlimited *" small print
Can I cancel anytime?
Do you flag sales that have run too long?
Guides
Get smarter about competitor pricing
No-fluff guides and real use cases on tracking competitors, spotting undercuts, and protecting your margin.